📌 Strategy — How I'd Direct This Client
The core problem isn't effort — they've built plenty of pages — it's misdirected geo targeting and missing trust infrastructure for a YMYL (health) vertical. Priority roadmap:
- Fix the foundation first (weeks 1–2): Re-anchor geo targeting from "South Florida" to Fort Myers / Southwest FL, prune/redirect out-of-area doorway pages, fix broken title tags (e.g., Pittsburgh page reading "Bradenton"), and remove
Crawl-delay. Fast, high-impact, low-risk.
- Ship the trust + entity layer (weeks 2–4): Full schema stack (
MedicalClinic + NAP, Service, FAQPage, BreadcrumbList, Physician), medical-reviewer bylines, E-E-A-T signals. Lifts SEO and AEO/GEO in one effort.
- Rebuild the money pages (weeks 3–6): Consolidate/localize area pages with genuinely unique content, launch missing substance-specific + cost/insurance pages, re-architect internal linking hub-and-spoke.
- Turn traffic into leads (parallel): Inline insurance-verification forms, multi-path CTAs (form/chat/text), trust badges at decision points, local (239) number + call tracking, GA4 conversion events + Clarity heatmaps.
- Build the content engine (ongoing): Cluster-based, medically-reviewed content to grow topical authority and feed AI answer engines.
How I'd measure it
GSC impressions/clicks on Fort Myers-intent queries · money-page rankings · Core Web Vitals pass rate · form + call conversions (not just traffic) · share-of-voice in AI answers for local treatment queries. Monthly cadence, with a live keyword→URL map and title/meta map as working documents.